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Looksmaxxing. With a plan.

Scan a photo, get a starter plan you can edit, and log check-ins until you know what to keep.

Start a free report See how it works
  • Photos stay on your device
  • 2 free reports a month

Four steps. One change at a time.

Every photo is a logged session. Every change gets a start day and a review day.

  1. Scan your photo

    Add a front photo. An automatic check flags head tilt, expression and light before anything is measured.

    • Head level
    • Neutral expression
    • Even light

  2. Get a starter plan

    Forma pre-fills a few habits and one first change from your report. Keep it, swap it or add your own.

    • Pre-built
    • Editable

  3. Log check-ins

    Tick habits, keep your weekly streak and see exactly when the next check-in is due.

    • Streaks
    • Due dates

  4. Decide what to keep

    On review day, Forma says whether the photos are comparable. Then you record keep or reverse.

    • Keep
    • Reverse

Reports and fair photo comparisons are free. The plan, check-ins and decisions are part of Plus.

Did you change, or did the photo?

Light, angle and camera distance move measurements. Forma checks the setup before it compares anything.

Baseline
New photo

Change one thing about the new photo:

Fair comparison

Same setup. Any difference is worth judging.

  • Same camera setupMatch
  • Head turnMatch
  • Head nodMatch
  • ExpressionMatch
  • BrightnessMatch
  • Light directionMatch
  • Light colourMatch
  • Fixed proportionsMatch
Example capture values run through Forma's real comparison rules. The AI-generated portraits are not analysed here.

Line up two looks.

Compare aligns two front photos by the eyes, so you judge the change, not the framing.

  • SliderDrag one look over the other.
  • Side by sideBoth photos, scaled to the same eye line.
  • Blind pickPick A, B or no difference before you see which is which.
See every feature

Illustrative looks, not a customer result or a change measured by Forma.

Your photos stay on your device.

Measurements and the AI face estimate run in your browser. Nothing leaves unless you choose it.

How privacy works
  • On your device

    Photos, landmarks, measurements and the AI estimate.

  • In your account

    Numbers, plans and notes. Never photos. Export or delete any time.

  • Only if you opt in

    Cloud photo guidance is unavailable in this preview.

Every number shows its source.

Open the formula, the study sample and its limits: 14 original studies, 27 sources in total.

Read the research
  1. 2018
    Nasal Distortion in Short-Distance Photographs: The Selfie EffectWard et al. · JAMA Facial Plastic SurgerySample: Geometric model using published average facial dimensions; no participant photos were tested
  2. 2022
    Reliability and Accuracy of 2D Photogrammetry: A Comparison With Direct MeasurementLim, Abdul Shakor & Shaharudin · Frontiers in Public HealthSample: 96 adults recruited in two districts in Malaysia
  3. 2013
    Sunscreen and prevention of skin aging: a randomized trialHughes et al. · Annals of Internal MedicineSample: 903 Australian adults younger than 55 years

Two free reports a month.

Free shows where you start. Plus keeps the plan, the check-ins and the record.

Free

$0No card needed.

  • Two reports a month; side photo optional
  • Automatic photo check and landmarks
  • Measurements and an on-device AI face estimate
  • Fair two-photo comparisons
  • Account history and JSON export
Start a free report

Plus

$9USD a month. Billed monthly.

  • Everything in Free
  • Unlimited reports
  • Editable starter plan and one-change blocks
  • Guided check-ins, streaks and deeper reviews
  • Printable reports
Choose Plus

Review the total and renewal terms in secure checkout before paying.

Questions.

How do I get my first report?

Add a front photo; a side photo is optional. Forma checks it and places landmarks, and you sign in when you calculate. Free includes two reports a month.

Is this just another face score?

No. Measurements, the AI estimate and your own preferences stay separate. A change in the estimate never counts as progress.

Do my photos leave my device?

Measurements and the AI face estimate run in your browser. Cloud photo guidance is unavailable in this preview, so no photos go to an analysis provider. Your account saves numbers and notes, never photos.

Do I need a special setup?

A phone and a window are enough. Use the same spot and light each time you check in.

What does Plus add?

Unlimited reports, the editable plan, guided check-ins, deeper reviews and printable reports. Review the terms in checkout before paying.

Log day one today.

One photo. A starter plan. A check-in date.

Start a free report

Tap day 1 to stamp it.